Qatar: For over four decades, Master Baker T.K. Khaleel has been a defining force in the Middle East’s culinary landscape. From his humble beginnings in Mahe to becoming a pioneer of artisan baking in the Gulf, his journey has been one of constant evolution. Today, that journey takes a bold new step forward. T.K. Khaleel is proud to announce the official rebranding of Bakemart Qatar to Bloom Bakehouse. While the name changes, the soul of the bakery remains untouched. This transformation represents more than just a fresh identity; it is a strategic alignment with the future of food, one that prioritizes health, heritage, and the magic of natural fermentation.

Following the successful acquisition of Bakemart’s UAE and Bahrain operations by food giant Almarai in 2021, Mr. Khaleel retained his operations in Qatar, turning his full focus toward elevating the standards of baking in the region. Bloom Bakehouse is the realization of that vision. "Baking is not just a profession; it is a passion that connects cultures and traditions," says T.K. Khaleel. "Bloom Bakehouse is our promise to continue that connection with renewed clarity and purpose."

At the heart of Bloom Bakehouse is a commitment to the craft of sourdough; a field where Mr. Khaleel is a globally recognized authority. Central to this new chapter is the legendary 18-year-old naturally cultured sourdough starter developed by T.K. Khaleel. This unique creation is so significant that it has been cataloged as Exhibit No. 128 in the prestigious Puratos Sourdough Library in Belgium, making it one of the few Asian starters to be preserved among the world’s finest artisan legacies. "The taste, the aroma, and the shelf life; sourdough is magic," Khaleel explains. "If you want a golden croissant or a perfect baguette, you must use sourdough."

Under this new banner, the bakery continues to innovate while honoring traditional methods. Customers can look forward to signature sourdough loaves ranging from the rustic Campaillou and savory Jalapeño & Cheese to the wholesome Wholemeal Date & Walnut. The lineup also introduces the region’s first Sourdoughnut, an American-style doughnut made with slow-fermented sourdough for a lighter, more complex flavor. Committed to clean-label bakes, the bakery avoids unnecessary additives by strictly adhering to natural fermentation and slow cooking. This dedication extends to their high-quality, oven-ready frozen solutions, allowing professional kitchens and home bakers to minimize waste while ensuring peak freshness.

T.K. Khaleel’s leadership has always been synonymous with quality. His contributions to the industry have been recognized with numerous accolades, including the Arab Franchise Lifetime Achievement Award (2022) and being named Baker of the Year (2024). With Bloom Bakehouse, Mr. Khaleel and his core team including Directors V.S. Narayanan and P.V. Aboobacker, are set to redefine the bakery experience in Qatar once again. As Bloom Bakehouse opens its doors, it invites the community to experience the same team, the same values, and the same honest baking, now blooming with a fresh new spirit.